Live-tweeting events is an easy way to promote an organization’s online presence and—if it’s done well—generate meaningful content for your Twitter account. When you’re hosting or attending an event, it is well worth taking along a fully charged smartphone, tablet, or laptop and posting some updates. Below are five things you should keep in mind when you’re planning to live-tweet an event: 1. Use the event hashtag. If there isn’t an event hashtag, make one up. Just keep it short, because every character counts. Using a hashtag will group all your tweets, enabling people searching for the event hashtag (or the hashtag you think up) to find them. It also makes it clear to your followers that you are tweeting about a certain event , not just spouting off random sound bites. 2. Tag speakers and companies in your tweets. This will not only make your presence known to those participating, but will also increase your chances of being retweeted. 3. Engage with other live-tweeters. Use the hashtag to search for others who are tweeting and start a conversation. From there, you can always ask to take the conversation offline. 4. Don’t tweet too much. You will overwhelm your regular followers who will not appreciate a barrage of out-of-context tweets. Though there is no ideal number of tweets, you should decide where the balance lies between over-dominating the conversation and not contributing enough.
5. Take pictures, and incorporate them into your tweets. Tweets with pictures are 94 percent more likely to be retweeted, according to Social News Daily, so use that camera. Bárbara Mendes-Jorge is a junior consultant at Sustainability Consult, a sustainability communications and PR agency based in Brussels. For more information, please visit the company’s website. A version of this post originally appeared on the agency’s blog.