Upon the launch of my company’s Open Cloud product, we wanted to do something new by telling a story to a general audience instead of focusing on the bits and bytes of the solution. Our group thought that an animated video would be the perfect vehicle to tell this story.
Here are five things we learned that might help you in creating your own animated story, like our “One Very Proud Dad.”
1. Select the right agency
Making an animated film might not cost as much as you think. The first thing to do is get creative with spreading out the cost over several months, so it doesn’t hit your budget at once.
Next, you will need to hire an agency to help create, because the chances are that no one on your marketing team knows how to do 3D animation. Selecting the right partner for this project is crucial, and one of the hardest things to do.