5 tips for persuading your boss to OK your IR social media program

At some companies, social media and investor relations (IR) is considered an “unholy union,” writes Rob Berick, a senior managing director of Dix & Eaton consultancy. But their reluctance, he adds, is understandable. So how do you win their approval? Berick has five tips .

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.