5 tips for PR professionals from a journalist

In response to an article PR Daily ran on Monday, a Web editor weighs in with advice for communication professionals.

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Reading pitches from publicists is part of my daily life as a content manager and Web editor, and sometimes they’re just cringe-worthy. When PR is bad, it’s really bad. Over the last few weeks, I have been tweeting my “PROTIPs” for public relations professionals. Usually, these result from something colossally stupid I see in my inbox, like a misspelled product name or the 3,000th email from The Little Publicist Who Could.

Here’s an example:

PR Protip: If you want to send one follow-up e-mail asking about your coverage, cool! One a day? Not.less than a minute ago via TweetDeck Favorite Retweet ReplyAmy McCarthy

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