Reading pitches from publicists is part of my daily life as a content manager and Web editor, and sometimes they’re just cringe-worthy. When PR is bad, it’s really bad. Over the last few weeks, I have been tweeting my “PROTIPs” for public relations professionals. Usually, these result from something colossally stupid I see in my inbox, like a misspelled product name or the 3,000th email from The Little Publicist Who Could.
Here’s an example: