The season can be a challenging time if you have PR initiatives that must move forward. With many reporters on vacation, your media outreach can take even longer than usual—especially with July Fourth around the corner.
Pitching can be anything but a picnic during the summer. Follow these five tips to make the most of it:
1. Planning is imperative.
Trying to choose the best date for an announcement? Study your calendar. Unless your news has a tie-in to these holidays, avoid major summer holidays, such as the Fourth of July and Labor Day—as well as the days immediately before and after.
If you’re making a tech-related announcement, for example, give yourself time it so it doesn’t coincide with a holiday. This will help you achieve maximum visibility. If your news involves a holiday-related trend, deliver your pitch a week or two before the holiday.
2. Allow extra time.