5 tips for working with the trade press

“Ahhh, press releases … The tip of the spear for most PR people and the total bane of my existence as a writer,” writes Linda Seid Frembes, a journalist covering the audio-visual industry. She’s not dumping on PR people — Seid Frembes was a PR pro — but instead offering advice on how to sharpen pitches. For instance, tip No. 5 is, “Stop the self-promotion machine, please.” You said it, Linda. (Can we call you Linda?)