5 tips to boost PR productivity (and maintain your sanity)

You have so many pressing “to-do” items that if something else comes up you may lose your grip on a productive workday—along with any personal time that evening.

Moments after you walk in the door, your phone rings. A major media outlet has learned of an unexpected bug in a client’s software, and you’re being questioned about it. Your day has quickly turned into a PR fire drill. The mad scramble begins—and you haven’t even had your first cup of coffee.

So much for your productive day.

But wait. Despite the unpredictable nature of PR work—urgent media demands, requests for assistance with client issues, last-minute meetings, etc.—you can maintain your productivity. It’s your role and obligation to clients to keep working efficiently.

The key is to be proactive, plan accordingly, and think long-term. Below are five tips to help you preserve your productivity—and sanity—amid the daily PR rush:

1. Plan your week, and beyond. Think through the coming week. In addition to writing down what needs to get done, list other tasks that can be completed, because clients or your boss always appreciate your accomplishing more than you promise.