5 tips to enhance social media content

Sure, you already know these platforms, but you might not know these terrific ways of getting the most out of them for you organization or brand.

Ragan Insider Premium Content
Ragan Insider Content

Here are five tips for using the most basic social tools more successfully:

Twitter: We all know the 140-character rule for Twitter, forcing you to make your point in short bursts of text. Most regular users make sure that any links shared are accompanied by an accurate and alluring headline. (Do you?) So, what else?

TIP: Always include any top trending hashtags that are related to your post. It immediately opens you up to many who don’t already follow you.

Pinterest: Pinterest is all about beautiful imagery, as that’s the main focus when using this platform.

TIP: Don’t forget about the text. Including a detailed description of the photo along with relative hashtags will increase searchability. Also, be sure to consider SEO when titling your post.

Facebook: Facebook’s “like,” share, and comment functions make it easy to monitor audience engagement. Many people use Facebook on short work breaks, so they don’t want to watch videos, click links to other sites, or read big blocks of text.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.