Marketing 5 tips to improve your brand image To forge a really strong brand, it’s necessary to develop a recognizable personality. Here are some ways to do it with an honest evaluation. By Marianne O'ConnorJuly 29, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.