It can be hard to keep up with an overflowing inbox, client demands, social media outreach, daily pitching opportunities and personal branding goals. To-do lists become harder when you don’t have a personal assistant or intern to help.
That’s where technology comes in. Though the 24/7 news cycle and social media critics have, in many ways, made PR pros’ lives more difficult, there’s a bevy of resources and apps to make your days more manageable.
Here are five tools PR pros can use today to help you with your tasks:
PR pros must know what’s going on with their clients and organizations around the clock, but a savvy PR pro also stays up to date with current news and industry trends that could affect messaging, campaigns or pitches.