5 tools for busy PR pros

PR pros are multitasking machines, but even the savviest communicator could use help with his or her daily task list. Here are apps and resources to use.

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It can be hard to keep up with an overflowing inbox, client demands, social media outreach, daily pitching opportunities and personal branding goals. To-do lists become harder when you don’t have a personal assistant or intern to help.

That’s where technology comes in. Though the 24/7 news cycle and social media critics have, in many ways, made PR pros’ lives more difficult, there’s a bevy of resources and apps to make your days more manageable.

Here are five tools PR pros can use today to help you with your tasks:

1. Catch up with the news with Newsbeat. (iOS, Android)

PR pros must know what’s going on with their clients and organizations around the clock, but a savvy PR pro also stays up to date with current news and industry trends that could affect messaging, campaigns or pitches.

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