We use the same tools, tactics and strategies. The competition can write a press release just as well as you can. It’ll come down to who has relationships that the client or organization desires.
Build relationships before you need them. Regular outreach to journalists in new niches invests in your agency’s future, since those relationships help bring in new business. For in-house PR pros, contacts are also everything. Your boss will expect you to know everything about everyone in your niche.
It can be a double-edged sword. The larger your network of contacts is, the more of an asset you are. But on the other hand, the larger your network is, the harder it is to stay in touch with everyone.
Fortunately, we live in the world where there’s an app for everything.
Sign up for these five networking tools to build a stronger professional network for your PR efforts:
1. Contact manager
Spreadsheets and Outlook address books aren’t good places for your agency’s contacts.
Spreadsheets are basic and old school. It’s a pain to click on a contact’s email address, wait for the link to your mail app to open, and start typing your message.