Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.
However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.
Use these five measurement tools to help prove your worth to executives and clients:
PR pros often use storytelling as a way to get reporters to pick up their content—or bypass news outlets altogether in favor or brand journalism.
Whether you pitch your stories to journalists or publish it yourself on your organization’s website and social media profiles, it’s still a worthy goal to have reporters share your content online.
With Muck Rack‘s “Who Shared My Link,” PR pros can plug in the URL of an article or other piece of content and see how many social media shares it has, along with a list of reporters and bloggers who posted it.
The tool is straightforward and free to use.