Print your tweets on toilet paper. An amazing idea: $35 gets you four rolls of toilet paper with tweets printed on them, either from your feed or elsewhere. It’s a great gift for writers—or anyone. The product is called Shitter (pardon our French, but that’s the name), which is part of the Australian company Collector’s Edition. In an interview with Businessweek, Collector’s Edition co-founder David Gillespie said the company isn’t making any money from the toilet paper, instead it’s been great PR. Get your Twitter toilet paper here.
‘A fool-proof formula for easily creating compelling content.’ Good post about how to kick out strong copy. Wish PR Daily had published it. Read it here.