With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig.
In January, Forbes reported:
There are 53 million freelancers in America today. By 2020, 50% of the U.S. workforce will be freelancers (this does not mean they are all full-time freelancers, but one of every two workers will be freelancers in some capacity). This on-demand work, instant gig economy is moving more and more into independent professionals that are using mobile and technology to create ecosystems of work they enjoy.
You don’t have to go solo to be a freelancer, either: Several PR and digital marketing agencies are embracing a remote workforce structure, which cuts down on overhead for the organization and enables communicators to work flexible schedules (and focus on their strengths).
A freelance PR position can sound enticing, but it’s no cakewalk. Make sure you have these types of tools and resources at your disposal to help you ace your responsibilities:
1. Resources for crafting outstanding content.