5 universal PR truths

Campaigns can and should vary by audience, industry and objective, but a few elements work no matter what the goal.

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Some PR strategies are applicable to any business. They simply must be incorporated into your marketing campaign if you wish to see results. Whether your organization is a large corporation, a startup in the tech scene or local small business, below are five PR truths that will benefit your company and your bottom line if executed properly.

A compelling story will grab attention. When used correctly, storytelling is a powerful tool that enables companies to communicate their key messages to their target audiences in a way that evokes meaning. Every employee has his or her own perspective on a company, meaning that every company has multiple storytellers. Look to leaders as subject matter experts. They can offer their own unique insights that will make them desirable to reporters as sources. Know that it’s okay to tell multiple stories as long as they convey the same key messages indicative to your company. To identify what your company story is, ask these questions: How are we different from our competitors? What is our company culture? Where do fit within our industry? What are we doing that hasn’t been done before? Why should a customer choose to do business with us?

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