5 unusual ideas to make your next press release pop

The weather’s fresh, but your ideas are stale. Don’t worry. Try one of these approaches to help liven up your next press release or media pitch.

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Usually this comes about because you’ve simply run out of fun ideas—and that shows up in your writing. Nobody wants to read a boring press release, so yours get rejected.

To help solve this conundrum, let’s take a look at some new ideas for your press releases. These should help shake things up a bit and get the creative juices flowing.

1. Dream up something outrageous.

If you really want to grab people’s attention, claiming you can accomplish a crazy feat always does the trick. Of course, it’s best to make sure you can actually perform it so you don’t look ridiculous. Are you convinced that your company’s custom-made printers will outperform the competition? Hold a race between the two machines, and see who wins. People usually flock to stories in which there’s a chance for some thrills and tremendous success, and it will likely get media coverage.

2. Perform a study.

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