Usually this comes about because you’ve simply run out of fun ideas—and that shows up in your writing. Nobody wants to read a boring press release, so yours get rejected.
To help solve this conundrum, let’s take a look at some new ideas for your press releases. These should help shake things up a bit and get the creative juices flowing.
1. Dream up something outrageous.
If you really want to grab people’s attention, claiming you can accomplish a crazy feat always does the trick. Of course, it’s best to make sure you can actually perform it so you don’t look ridiculous. Are you convinced that your company’s custom-made printers will outperform the competition? Hold a race between the two machines, and see who wins. People usually flock to stories in which there’s a chance for some thrills and tremendous success, and it will likely get media coverage.
2. Perform a study.