According to The Daily Dot, Periscope generated about 51,000 tweets during its March 26 release, and Meerkat—which was released Feb. 27—garnered more than 200,000 tweets about the app by the end of March.
As social media users—including celebrities and brand managers—flock to these apps, the buzz grows. According to Alex Pettitt, there were more than 36,500 tweets about Periscope for Android on its May 28 release, compared with 136 the day before.
However, there can be trepidation for many PR and marketing pros looking to take part.
“From a branding standpoint, live-streaming is an absolute train wreck in waiting,” Alan Chapell, attorney and head of Chappell and Associates, told Adweek. “Somebody is going to screw up.”
Though there is a risk involved with social media and live streaming, brand managers stand to lose out on engagement opportunities if they’re scared to take part.
PR and marketing pros who anticipate trouble can garner value for their clients and companies by using Meerkat and Periscope.