5 ways brands can be mobile-friendly
Rising smartphone use means pros have to cater to a variety of devices. Make your branding efforts easier with these ideas.
These days, we seem to have our phones permanently connected to our hands.
Google reported that three-quarters of the searches about the NFL season opener (between the Packers and the Seahawks) were done on smartphones, with one-third of football-related searches on mobile, as well.
Football fans aren’t the only ones on the go: Another study revealed that local searches lead 50 percent of mobile users to visit a story within a day of their search, and 15 percent of in-store activities involve using a smartphone for product searches or price comparisons.
Brands can benefit from mobile’s growing trends with these five tips:
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