5 ways content marketers can stand out online
The internet is becoming increasingly crowded, and brand managers struggle to be heard above the noise. These ideas can shake things up.
However, there’s too much noise.
Consider that every single minute, the following things happen:
Multiply these statistics by 1,440 times per day, seven days a week, 52 weeks a year—and it quickly becomes clear that we’ve reached a point of total content saturation.
The question thousands of marketers, businesses, and bloggers have is, “How can I make my content stand out?” There is no simple answer, but there are a few tricks you can use to help cut through the noise:
1. Find your voice—and stick to it.
What sets the best writers of all time—including Shakespeare, Dickens, Faulkner, Hemingway and Twain—apart from the thousands of other authors who’ve published books over the past few centuries?
They all have their own distinct voices. They don’t try to copy other people. Instead, they write in a unique way that clearly tells readers who they are.
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