Everyone has that person in their social media feed, the one who is constantly posting about how much he/she hates her boss or how awful the company in general is. I cringe every time I see this because I know that brands can and do “listen” to these conversations on social media, and these posts should be against their company social media policies (if they have them). A recent study by FindLaw.com found that 29 percent of adults 18-34 are fearful that something that they post on social media could compromise their current or future job prospects.
What happens, however, when it’s not the employees who are behaving inappropriately on social media, but the actual brands themselves? When brands create cringe-worthy moments on social media, users can quickly activate like-minded people against them. The more absurd the blunder, the more likely it will be fodder. Here are five tips to help your brand managers avoid social media regret: