Public relations has been a profession for more than 100 years. In that time, a lot has changed. Technology is starting to find it’s way into every industry, because now there’s an app for everything. To stay relevant into today’s technology-focused world, PR professionals must make sure clients know they, too, are evolving with the times. PR is no longer limited to media relations and garnering coverage for clients. It has evolved to include so much more.
Here are five areas where PR pros should ratchet up their skills so they’ll remain relevant in the future:
1. Increase social media skills.
This includes being an expert at managing client social media accounts and drafting engaging content, as well as using social media for media relations. The most social-savvy PR pros make use of social media for pitching reporters, thanking them for coverage and sharing coverage for clients to increase reach. Not only does communicating with reporters over social media increase your exposure, it also helps build relationships and shows the reporter that you’re engaged and interested in their writing.
2. Put yourself in a reporter’s shoes by doing your own brand journalism.