It’s wonderful to watch a group of people, each responsible for a different part of a song, work together toward that perfect harmony. Though it might seem strange to compare, a great PR team should be built to function the same way.
Think about the role each person on your team plays toward the greater goal.
You’ll need a drummer. Someone with a good sense of rhythm, timing, and a natural ability to keep the beat. This person will be a great project manager and will have an easy time keeping track of the status of a campaign or project and have an eye on the timeline and budget. Be sure you’ve got a team member assigned to keep things moving at the right pace.
You’ll need a lead singer. This person should be comfortable with a front-and-center role and has to be comfortable in the spotlight. This person should be a good presenter and public speaker, and must possess confidence in conveying the team’s ideas. He or she should be talented at media training and be comfortable speaking about the team’s progress with management or the client. Having a point person associated with the project makes it easier for other colleagues to funnel information to the team through a visible source.