5 ways internal content can boost your brand

What happens within the walls of an office or break room doesn’t always stay there. Here’s how PR and marketing pros can use that transparency to a company’s advantage.

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In the race to continually spit out content that consumers are interested in, brand managers can—and often do—make use of effective internal communication efforts to enhance external content marketing and PR campaigns.

Here are five ways the content you push out to employees can also affect your consumers and your overall brand:

1. Unifying PR, marketing and customer service efforts.

It’s a waste of time and money when a company’s PR, marketing and customer service team don’t work together, and often the separate departments’ efforts are redundant or less effective due to a lack of communication.

Chuck Gose, vice president of communications for digital signage company Stratacache, shared in a LinkedIn post that 29 percent of employees think internal surveys are pointless, and 27 percent of managers don’t even review the results. What’s worse, Gose found that 80 percent of employees don’t believe managers will act on their survey feedback.

“No wonder people are disengaged if they won’t feel that their feedback is taken seriously enough to act on,” Gose wrote.

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