Most public companies follow traditional practices for disclosing material news, but savvy investor relations officers gain a competitive edge by using multimedia, using traditional and social distribution channels and making their news more mobile-friendly.
These trends are driven in large part by the need for greater corporate transparency, coupled with the way people consume information in today’s interactive and cluttered online world.
Here are five ways investor relations is evolving:
1. Telling the corporate story with video.
Adding video to support what’s behind the numbers gives investors and analysts greater insight into the companies they follow.
Adding a link in a news release to a CEO delivering his or her company’s quarterly earnings can make the difference between a decision to buy or to sell. It allows investors to hear the CEO talk, similar to what institutional investors gain from one-on-one meetings.
Video is also a personal way of conveying a strategic vision, because a video can very effectively tell a story about a company’s long-term plans. James McQuivey of Forrester Research says that the value of one minute of video is 1.8 million words.