5 ways LinkedIn can lead reporters to you

Think LinkedIn is just a job-hunting site? Wrong. You’d better figure it out as a tool for reaching the media, because your competitors already have.

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You’ve heard the complaints about LinkedIn. Maybe you’ve said all this yourself:

Isn’t LinkedIn just an online Rolodex?

I don’t have time for another social network.

I’m not looking for a job, so why would I be on LinkedIn?

Lori Russo, managing director of Stanton Communications, has a piece of advice for you: “Just get over it.” The tool is absolutely focused on business and professional communications.

You need to be on LinkedIn, she says in the Ragan Training video “How to get media attention on Twitter and LinkedIn.” The session also features Michael McManus, director of PR and social media at Sodexo.

Why the urgency about LinkedIn? Two reasons, Russo says: “First, your competitors haven’t figured it out either, so you have an opportunity to get a leg up and learn it and use it in ways that they don’t know how to do yet. The other reason is that they have figured it out, and you’re late.”

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