5 ways media training can improve your marriage

Ever heard advice like ‘pause before answering a question’ or ‘don’t go off message’? Turns out that advice applies to your love life, too.

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Many of our trainees think so. They regularly quip that they should try at home the media training techniques we teach.

To be clear, many media training techniques will not work well in your personal life. For instance, my wife wouldn’t react kindly if I told her that I’m not the appropriate spokesperson for her questions, but would be happy to refer her to someone else who could help. I suspect your spouse wouldn’t react positively to that either.

Still, there are at least five lessons from media training that can help improve your relationships. So, for the first (and possibly last) time, I’m going to nudge professionally trained counselors out of the way and delve into the realm of marriage therapy.

1. Pause before answering. For interviews that aren’t live, we teach trainees to pause for several seconds before answering questions. Pauses help spokespersons avoid saying the first thing that pops into their minds, and they usually lead to sharper, more focused answers.

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