5 ways online-dating advice can boost ‘influencer’ marketing

The virtual world of romantic relationships can teach brand managers much about partnerships with social media personalities. Here are a few tips. 

Ragan Insider Premium Content
Ragan Insider Content

Matchmaking sites from OKCupid to Tinder empower singles to reach beyond traditional boundaries to find that perfect mate. However, behind the whistles and bells, apps and swipes, online connections are based on content, authenticity and mutually acceptable expectations.

Online dating is a lot like creating partnerships with bloggers and social media personalities.

If you’re not sure that you see the similarities, I’ll show you how this theme plays out. Here are five examples to make your next “influencer” marketing campaign a match made in brand heaven:

1. Find the right platform. With online dating, it’s important to target your intended audience.

If you’re a Jewish single living in Park Slope, JDate is a better option for you than FarmersOnly.com. It’s the same for marketers reaching out to bloggers and social media heavyweights: Like the old real estate saying goes, it’s all about location, location, location.

A beauty brand looking to reach women ages 18-24 would be wise to connect via Instagram (vs. Facebook or Twitter), as the platform is a stronger choice for connecting with their target demographic.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.