A great many journalists and consumers visit online newsrooms, studies show.
For instance, more than 98 percent of journalists insist it’s important for organizations (both large and small) to have an online newsroom, and 75 percent of social media news consumers say they visit one after reading breaking news on Twitter or Facebook.
Conclusion: An online newsroom is an essential piece of your digital communications strategy. It can save your organization time and money and can help win positive coverage in the media, build excitement around a new product, and rank higher in searches.
Here are five ways organizations are successfully using their online newsrooms:
As an information management system
How many times a week do you receive a call or email from a journalist on deadline asking for photos, quotes from subject matter experts, links to old news releases, or media kits?
You probably get similar requests from within your organization, sending you combing your computer’s hard drive or sifting through dusty archives.