“Relationships are a cornerstone of any successful business,” says Ron Young, founder and CEO of Shocase. “If done properly, networking allows communication professionals to build authentic working relationships, grow reputations and cultivate new business opportunities.”
Young knows not only the value of networking, but also the important role of social media in optimizing the time PR and marketing pros spend connecting.
He created Shocase—a social network dedicated to marketers and other comms professionals—in response to the more than 100 million marketing and PR professionals globally who didn’t have a specific social network dedicated to highlighting their efforts, staying informed of comms news and trends, and ultimately furthering their careers.
Here are five ways to use social media to network effectively and enhance your personal brand:
1. Get involved with relevant communities.
Social media branding efforts are not about the individual companies that interact online. Likewise, networking isn’t all about you.