Media relations can be hard work, but PR pros who spend time networking and cultivating relationships with journalists can increase their chances of a successful pitch. In turn, more successful pitches mean expanded reach and a boost to other PR efforts.
Not all networking tactics are equal, however. There’s a right way—and a wrong way—to make an impression on a reporter.
Here are five ways you can start building a relationship with a reporter today:
1. Follow, converse and share on social media.
Journalists are the largest and most active group of verified users on Twitter, and Greg Galant, CEO of Muck Rack, says 93 percent of reporters appreciate it when communications pros follow them online.
Follow reporters who cover topics related to your brand or clients, and look for opportunities to share their stories, compliment them on well-written articles and start a conversation about a current trend or event.