5 ways PR pros can stay motivated through the holidays

Put down the cookies and chocolate-covered cherries, and get back to work. Here’s how you can power through.

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Clients answer emails a little slower or demand more of your time. Gift Guide requests come in strong, and most of them have nothing to do with your other clients. Many people have already checked out, planning their travel, stressed about spending time with family or looking forward to a break.

How can you stay motivated at work during the holidays?

Don’t let the holidays stop you from working PR magic. Whether you celebrate Hanukkah, Christmas or Kwanzaa, consider these five tips so your work doesn’t suffer:

1. Create a to-do list.

It’s almost 2016. Why not get ahead here and create a to-do list to keep yourself focused and motivated at work?

Think about what you accomplished in 2015 and what you haven’t done. Is there a news outlet you haven’t explored for your client? Perhaps there’s a new angle or pitch you’ve been sitting on for the holiday season. Add it to your to-do list and do it.

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