5 ways smart copywriters are write like smart trial lawyers

“In an attention-starved world where everyone is constantly bombarded with competing information, your message must be designed to slip into the mind of your prospect as effortlessly as possible,” Brian Clark wrote on Copyblogger . “In that regard, you might want to think like a trial attorney when ‘making your case’ with your copy.” He offers five ways smart copywriters are like smart trial lawyers.