5 ways to attract social media followers

Keywords are just one element—and an ever-changing one, at that. Take a look at these essentials of online brand engagement.

Creating a social media account for your business means starting from scratch. Of course, shortcuts (such as buying Twitter followers) exist, but they are not recommended. Businesses should build a group of fans and followers related to their products and services.

Whether you’re just starting out or looking to bolster your following, these five tips will help you find social media followers who are right for your business:

1. Be specific.

Using the right keywords is essential. If you sell musical instruments and use the keyword “music,” you will get lost in a deluge of results. Instead, use the keywords of your inventory or specialty.

For example, the keyword “Les Paul guitars” will cut through the fluff and bring you that much closer to your target audience. Don’t rely on a single keyword to do all the work. Your keywords should include specific promotions, the name of your company, other products and services, and spokespeople for your brand.

Google Analytics shows which social media sites refer traffic to your website. (Image courtesy of John Jantsch)

2. Check the metrics.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.