Do you find networking a blessing—or a burden?
For some lucky PR and marketing professionals, networking comes as second nature—a thoughtless extension of their business selves. For other (perhaps more introverted) communicators, networking is a nightmare.
Though most PR and marketing pros fall somewhere in between, networking can be a powerful extension of a company’s communications arm. When you’re networking, you don’t just represent yourself; you become an envoy for your organization. In today’s digital age, this is a crucial function.
When most people think of networking, they likely picture the act of meeting someone, shaking hands and maybe exchanging information. The real magic lies in what happens after: the second contact and follow-up thereafter. Effective networking requires nurturing, just as relationships do.
That said, how can you ensure that it’s an effective tool in your arsenal?
A recent infographic from Phil.Exeq lays out a few steps to improving your networking game: