5 ways to become a powerful networker

The function can increase your circle of contacts as well as represent your organization’s brand. Here’s how you can become more effective at the practice.

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Do you find networking a blessing—or a burden?

For some lucky PR and marketing professionals, networking comes as second nature—a thoughtless extension of their business selves. For other (perhaps more introverted) communicators, networking is a nightmare.

Though most PR and marketing pros fall somewhere in between, networking can be a powerful extension of a company’s communications arm. When you’re networking, you don’t just represent yourself; you become an envoy for your organization. In today’s digital age, this is a crucial function.

When most people think of networking, they likely picture the act of meeting someone, shaking hands and maybe exchanging information. The real magic lies in what happens after: the second contact and follow-up thereafter. Effective networking requires nurturing, just as relationships do.

That said, how can you ensure that it’s an effective tool in your arsenal?

A recent infographic from Phil.Exeq lays out a few steps to improving your networking game:

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