5 ways to become data literate in digital marketing

Understanding the technology you’re using, beyond just clicking and scrolling, will give you a terrific advantage—and make you more than just a stagecoach on steel rails.

Ragan Insider Premium Content
Ragan Insider Content

I think of digital marketing with a similar perspective. We are just beginning to understand its full potential. In a similar way as the early innovators of the steam locomotive made improvements through careful analysis and incremental technical revisions, innovative marketers must become technical and do the same.

Here are five practical ways marketers and PR professionals can improve their technical savvy and make smarter, data-driven decisions.

1. Improve your Excel skills

Did you know that Microsoft offers free video training on Excel on its website? Whether you need to brush up on making pivot tables or you’re just beginning to learn Excel, this is a great resource for sharpening your proficiency. In data analysis, proper formatting is crucial—and polishing your Excel skills will give you a competitive edge and save you time.

2. Learn to tell a compelling narrative

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.