Are you one of the 69% of marketing and PR pros who rank influencer marketing as an important strategic priority for 2019?
If so, it’s time to take a closer look at an often-rushed part of influencer programs: outreach.
Wearing my fashion influencer hat (which is likely very large right now, as it’s Kentucky Derby season here in Louisville), receiving an ill-crafted pitch is time-consuming and frustrating. Upon removing said hat, and looking at it from the perspective of my life as a former product manager and current digital marketing strategist, the sloppiness of it all is maddening.
Influencer programs don’t have to be as daunting and expensive as some agencies or brands might make it. With 77 percent of marketers preferring to handle influencer marketing in-house, you’re dedicating extensive internal time and resources to the influencer identification process. If you’re outsourcing it, you’re still paying for all that digging.
Tags: influencer marketing