5 ways to build an unforgettable brand

Consumers are much more likely to pay attention to organizations with which they can relate. Here’s how to create that presence online.

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To get consumers talking about your product or service, you need to develop a strong, memorable, warm-blooded brand.

Straying from the mold in order to elevate your company from the pack comes with risks, of course. But in the words of hockey legend Wayne Gretzky: “You miss 100 percent of the shots you don’t take.”

With that in mind, here are six strategies for humanizing your brand:

1. Start with a sense of humor

Don’t be afraid to use humor to promote your brand. Have fun with your fans—tell a funny story, maybe even push the envelope a bit.

Consider the Super Bowl. The event is as much about the ads as the game, and the brand with the funniest commercial wins big.

Doritos, for instance, nailed it with its flying pig commercial, which ensured consumers would think of that “LOL moment” every time they opened a bag of the chips.

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