Delighting your customers means providing a remarkable experience that addresses their needs and interests. Delighted customers want to know you better—they’re attracted to you, they share your content, and they look for ways you can solve their problems.
The difference between good content and great content can seem small, but the payoffs are significant. Here are a few ways to delight your customers with great content:
1. Listen to your customers and prospects. Don’t generate your content in a vacuum— the best way to find out what your customers are interested in is by listening to them.
Talk to your sales and customer service teams to gather frequently asked questions from prospects and customers. Pay attention to what your customers are talking about on social media, then generate content that answers their questions and clears up common misconceptions.
2. Consider your buyer personas. Even if you only offer one product, different types of customers will have different interests and pains they are trying to solve with that product.