Would journalists or consumers from your target markets be able to find news and content relevant to their geographic area? Although practically every type of organization and public figure today has a website, not all have customized newsrooms for diverse global markets.
Online newsrooms today serve as valuable virtual newsrooms—an important PR tool for providing updates on new developments, company background and visual libraries, as well as interactive features in multimedia. Recent academic and industry studies are showing that more journalists today are visiting online newsrooms as a source to build and fact-check stories.
With more than 46 percent of the world’s population online today, more consumers are also spending time on websites, and they can view content on online newsrooms if they are not password-protected for members of the media. Companies may find it beneficial to have consumers access this content, as long as the site includes different contacts for the general public and journalists seeking more information.
Here are five ways you can customize your online newsroom to make it appealing for global audiences.
1. Make the online newsroom easy to find.