This article originally appeared on PR Daily in November of 2017.
Being unique is becoming increasingly difficult as more and more brands hit the market.
How can your organization make waves in an overcrowded industry? Here are five surefire tips to ensure client success.
1. Customize Your Message
Nothing sets a brand apart like having a unique item that embraces your brand. When D’Addario Woodwinds, a company specializing in making reeds for woodwind instruments wanted a customized touchpoint to promote a new campaign, it needed something that would give the campaign a voice and interest consumers.
The solution was a flash drive that quickly became a centerpiece of the campaign. The drive was sent to elementary and middle school concert band directors across the United States to give them tools to help make their jobs easier, and to say thank you for continuing to be heroes to their students.
“This campaign allowed us to customize our message in a way that was memorable to consumers,” said Chris Scialfa, director of sales for D’Addario, North America. “This unique flash drive was shaped like a reed used for playing saxophone or clarinet. […] The positive feedback we received about the drive itself was immense.”