This is where your social media strategy comes into play. With your strategy in place, you can develop tactics to efficiently find the right fans that engage with your brand—not just fans to increase the page number.
1. Generate great content
The first step is to push out great content—content that is captivating, funny, or interesting. Your page is just a shell until you fill it with the living and breathing personality of your company. Your content should support your brand, but also offer something to consumers. Is this something you’d be interested in reading? Is it engaging? Does it give your audience something new?
Develop an editorial calendar for your content to be sure your updates are consistent. Once you have fans engaging, respond. If people are having discussions on your page, be there to guide or embrace those discussions.
2. Embrace your fans