5 ways to get media coverage for HR tech clients

Though the industry is booming, grabbing a journalist’s attention and securing headlines can seem like an insurmountable task. These tips can help.

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The sector has grown rapidly over the last few years as companies seek to recruit, engage and retain their most important assets (employees) and obtain insight into how people impact the organization.

Organizations require better tools in order to accomplish this, and HR companies have seized on the opportunity to provide everything from data analytics to employee-intelligence tools. However, in an increasingly crowded market, PR pros for these organizations aren’t successfully breaking into media outlets.

How can you bust through the noise and nab coveted media coverage for these clients?

RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC.

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