5 ways to get your new client to ‘fall in love’ with you

The beginning of a client relationship is similar to a romantic one, as are the steps you need to take to ensure a long and healthy relationship.

Ragan Insider Premium Content
Ragan Insider Content

That’s true when you start dating special someone, and—if you work at a PR agency—it’s the case when you land a new client. The first month in a new work engagement is a once-in-a-lifetime period when you have the chance to cement your firm as that amazing, irreplaceable partner your client can’t live without.

So how do you do it? How can you make your client fall desperately, madly “in love” with your agency?

When you’re dating someone new, you might plan a romantic night out, send sweet text messages, or surprise the person with flowers (or all of the above). Clearly, that’s not going to cut it at work. But here are five simple ways to show your new client that you really care. You’ll notice they’re not too different from what works in your love life, too.

1. Plan for the future

Remember that fuzzy feeling when your new love interest casually discussed making plans with you a month, or six, into the future? That shows he or she thinks (or hopes) you’ll still be an item down the road. Same goes with your new client. Develop short-, mid- and long-term priorities for its business, and create a roadmap to get the company there.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.