Here are five ways to do just that:
1. Be smarter with your posting. 2014 offered its fair share of examples of social media mistakes. There were the “gotcha moments” (such as this one involving actor James Franco) and the times brand managers hit the send button without looking closely at the message (for example, when U.S. Airways accidentally tweeted a lewd photo). Don’t rush to update your Facebook page or your Instagram simply for the sake of beating another brand to the punch. Think your posts through. You’ll be better off in the long run.
2. Don’t cross-post from Facebook to Twitter. Or vice versa, for that matter. No matter how many times I or one of my colleagues says that Facebook and Twitter are different social channels, there’s always a brand that decides it’s too lazy to come up with separate posts. Cross-posting from Twitter to Facebook shows you don’t really care about your audience, your message, or, frankly, your brand. People notice and they’ll eventually stop listening.