After a year of pure sweat and daily commitment, I was not gaining any traction. It was frustrating. But when I began to experiment with visual storytelling, things took off. This revelation is an example of broader communication trend in how we spread ideas online.
Why the visual marketing is happening (and what it means to you)
Whether it’s Facebook, Pinterest, or Instagram, people love showing and sharing images online. And it’s not only the “normal” crowd. In the tech and marketing world, it’s infographics and cartoon-based marketing campaigns that get spread just as fanatically.
But please don’t dismiss this as a fad. This is way deeper than that. Social networks such as Pinterest may rise and fall, but visual storytelling has been with us for thousands of years and will continue to evolve.
It is a progression (bitter tongues may call it a regression) of how we consume content. Like Shakespeare’s literature feels stiff and indigestible by today’s reading standards, so will purely text-based content in the near future.