5 ways to keep your health care communications strategy in good health

These communication strategies will prevent your health care organization from flatlining.

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As a result, you may have fallen behind on keeping your communications strategy up to date with the ever-changing trends in the industry. Whatever the size of your staff, how much time you have available or the degree of your technological know-how, it’s important to find new ways to reach your audience. These are five basic ways to freshen up your strategy and keep your audience engaged:

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1. Give your blog a makeover

Dedicating the time to create new and fresh content for your blog doesn’t have to be daunting. Developing a content calendar, encouraging staff to guest post and finding inspiration from other outlets can make brainstorming post ideas a total breeze.

MD Anderson Cancer Center amped up its blog strategy by newsjacking and introducing a new design. It provided fresh takes on current social trends and news stories for its audience, branding the organization as a thought leader in the industry and increasing web traffic by 13 percent.

2. Use video as a storytelling tool

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