As a result, you may have fallen behind on keeping your communications strategy up to date with the ever-changing trends in the industry. Whatever the size of your staff, how much time you have available or the degree of your technological know-how, it’s important to find new ways to reach your audience. These are five basic ways to freshen up your strategy and keep your audience engaged:
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1. Give your blog a makeover
Dedicating the time to create new and fresh content for your blog doesn’t have to be daunting. Developing a content calendar, encouraging staff to guest post and finding inspiration from other outlets can make brainstorming post ideas a total breeze.
MD Anderson Cancer Center amped up its blog strategy by newsjacking and introducing a new design. It provided fresh takes on current social trends and news stories for its audience, branding the organization as a thought leader in the industry and increasing web traffic by 13 percent.
2. Use video as a storytelling tool