5 ways to keep your health care communications strategy in good health
These communication strategies will prevent your health care organization from flatlining.
As a result, you may have fallen behind on keeping your communications strategy up to date with the ever-changing trends in the industry. Whatever the size of your staff, how much time you have available or the degree of your technological know-how, it’s important to find new ways to reach your audience. These are five basic ways to freshen up your strategy and keep your audience engaged:
Think your work is in tip top shape? We want to see it. Enter Ragan’s 2017 Health Care PR & Marketing Awards and let us be the judge.
1. Give your blog a makeover
Dedicating the time to create new and fresh content for your blog doesn’t have to be daunting. Developing a content calendar, encouraging staff to guest post and finding inspiration from other outlets can make brainstorming post ideas a total breeze.
MD Anderson Cancer Center amped up its blog strategy by newsjacking and introducing a new design. It provided fresh takes on current social trends and news stories for its audience, branding the organization as a thought leader in the industry and increasing web traffic by 13 percent.
2. Use video as a storytelling tool
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
