But if you don’t continue to practice the skills you learned in that session, your skills will atrophy. And since you probably won’t have the opportunity to conduct media interviews on a daily basis, keeping your skills fresh can be a challenge.
The good news is that there are some simple ways to keep your skills fresh in your everyday life, even if you’re not fielding calls from reporters or making presentations on a regular basis.
Here are five ways to keep your skills as a spokesperson fresh:
1. Watch TV. There are a lot of spokespeople on TV these days. Watch any cable channel for an hour or any Sunday political talk show and you’ll see a range of extremely talented to (probably) pretty bad talking heads. Notice what they’re doing that works and what they’re doing that doesn’t. Pretty soon, you’ll be able to identify their successes and take them into your next interview or presentation.