5 ways to make your Instagram photos stand out

Approaching your subjects the way a photojournalist would can help you tell your story with greater success—and fewer headaches.

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Ragan Insider Content

Instagram, which enables users to tell their story using visuals, can be a PR pro’s dream.

More than 70 million new photos are uploaded to Instagram daily, though, so how can you make your images stand out?

If you approach a photo shoot like a brand journalist, your Instagram feed can achieve visual victory. Try these techniques:

1. Tell a story. This is the single most important thing an Instagram photo should do. As a brand journalist, you should think less about shooting a photo and more about telling a story visually. Identify the iconic image that will tell your story, and make capturing that image your goal.

2. Create a shot list. Treat an Instagram photo like any other piece of content. Make a pre-production shot list that includes how and where you’ll capture the image, along with any props you might need. This is what professional photographers do before a shoot to ensure that they get the shots they need.

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