Instagram, which enables users to tell their story using visuals, can be a PR pro’s dream.
More than 70 million new photos are uploaded to Instagram daily, though, so how can you make your images stand out?
If you approach a photo shoot like a brand journalist, your Instagram feed can achieve visual victory. Try these techniques:
1. Tell a story. This is the single most important thing an Instagram photo should do. As a brand journalist, you should think less about shooting a photo and more about telling a story visually. Identify the iconic image that will tell your story, and make capturing that image your goal.
2. Create a shot list. Treat an Instagram photo like any other piece of content. Make a pre-production shot list that includes how and where you’ll capture the image, along with any props you might need. This is what professional photographers do before a shoot to ensure that they get the shots they need.