5 ways to make your social media fans feel special

Appreciation is the name of the online game for brands. Are you making the most of your devoted following?

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Rewarding your fans is a great way to show how much you appreciate their role in your success. Though it might seem obvious that you should reward them, some people just don’t know how or when to do it.

Here are some ideas for rewarding your fans to make sure they feel appreciated.

Special offers: When you release a new product or you’re running out of stock, offer your social media fans first dibs on the goods. There are many types of special offers you can make that don’t involve discounts. For example, you could give your social media followers a coupon that, when entered at checkout, adds a free sample or bonus item to their cart. You can give them access to pre-order merchandise, or post last-minute specials for the first few people to claim them.

Discount codes: Discount codes can be the tipping point that causes people who were thinking about ordering to actually go ahead and buy something. They might not have remembered otherwise, or they might have been waiting until they got paid and then forgot about their order. It doesn’t have to be a huge blow-out discount; just 10 percent off would help your customers out, and you can always limit it to one per customer.

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