Consumers have too many distractions—too many tweets, posts, videos, articles, you name it, pulling their attention elsewhere.
At the South By Southwest (SXSW) Interactive festival, blogger, author, and cartoonist Jessica Hagy gave a presentation on Friday night about her latest book, “How To Be Interesting.” Based on a popular post and slideshow she wrote for Forbes, her talk was made to inspire individuals to be interesting instead of so, well, boring.
While many of the topics on the list were designed for individuals, some of her points could be applied to brands as well.
1. Be enthusiastic and generous
In such a cynical world, nearly everyone loves unbridled enthusiasm. When that is combined with generosity, we are over the moon. For instance, a brand like TOMS is not only enthusiastic about placing shoes on children in third world countries, but also generous with their money to actually accomplish this mission. This inspires, and helps to sell a lot of shoes.
2. Embrace your weirdness